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Monday 21 January 2013

(Designer) Labels

I have never understood the urge to define oneself by which "designer label" is on one's clothes, accessories or household goods. Even more I am baffled by the willingness to pay more for something which is the "right" label & give the company free advertising. It all seems pretty shallow & needy to me.

Surely what is important is personal taste & individuality. Or do we all need to proclaim to the world that we belong to a particular tribe? Perhaps the whole "Emperors new clothes" thing just shows how terribly insecure many of us are. We are sold goods by clever & expensive marketing, PR firms & "celebrities" who are paid a fortune to endorse things in the hope that we will be daft enough to follow the herd.

If we are only "worth it", as the advert says, if we buy the "right" things, what does that say about the value of us as individuals?

Yesterday I went to a 70th birthday party which seems to me to really show someone's worth. Not in monetary terms, or what they wear, or the things they posess. But in terms of love & friendship. Loads of people turned out in the current dreadful weather to celebrate the birthday of someone they all obviously liked / loved. The very fact that we all celbrated this together shows the real worth is in acts of caring & friendship.

It isn't what you have or don't have that's important. It's the fact that you are valued as a person that shows real worth. It's a pity that most of us won't know how we are thought of by others because we only tend to say at a funeral.

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