Radio 4 "Today" & "PM" bookend my day for reliable news & informed comment. This morning "Today" closed with Taylor Swift singing a song to mark the fact that she has announced her engagement. Really? Is this appropriate use of broadcast time. Especially as they often cut interesting interviews short because their timetable is so tight.
Whatever were programme producers thinking? Personally I really couldn't give a toss that she has become engaged, let alone listen to minutes of a whole song. Had they just run out of real news? Similarly, is a serious news & commentary programme the place to trail other BBC programmes?
Possibly they thought a happy song & event would be "good" news. Serious miscalculation. We do need positive news, but not pop culture ephemera. We need genuine good news about things that are working, innovations that may mitigate climate change, political moves that might really impact the dire international situation.
My family didn't get a TV until after the coronation of queen Elizabeth, but we did have a radio. There were nothing like the number of stations & channels to choose from until relatively recently in my lifetime. The BBC & "public service broadcasting" was & still should be a lifeline of truth & relevance.
Change is unavoidable, we do need to move forward as technology & the world changes. But do we really want to pander to the soundbite generation with the attention span of a gnat? Should public service broadcasters be forced into the mould of other providers?
I don't know how much research there has been into the capacity of the public to listen or watch content driven, fact checked, programmes. Maybe it is a niche market. But, I'm sure that, today, more than ever, it is necessary that the BBC provides it. Because, apart form a few excellent factual / documentary programmes across UK channels, we are being drip fed reality rubbish. Just look at the Radio Times if you don't believe me..
Reality programmes & sport are the modern day Roman gladiatorial equivalent. Relatively cheap to produce & engaging big audiences. That is the key to success - audience numbers. Especially for the channels that have advertising.
That is what has always & hopefully will always make the BBC unique. We value it enough to pay for it.
If that ends we will follow the USA into the oblivion of ratings driven, advertising heavy, mush.
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